whats new in digital signage and how social media made an impact
digital signage has evolved into an interactive and personalized form of communication. It often proves to be the vital link for retailers to connect with their customers on a personal level. The technology has grown to become a vital element of a brand's strategy to position itself as forward-thinking innovators and, consequently, over the last decade we have witnessed digital signage transform from a "nice-to-have" feature to a "must-have."
In recent years, the digital signage industry has not only seen huge growth in its uses but also in the capabilities of the technology itself. In this post, we take a look at what's new in digital, in addition to how social media has helped to accelerate these trends.
digital screens not only allow organisations to grab their customer's attention
but also to retain it. In having the capability to deliver an experience that
is unique and entertaining, interactive digital signage can enhance the
customer experience in ways that were difficult to achieve previously. By
making use of interactive digital solutions such as virtual mirrors, fashion
stores can inspire and interact with their customers by creating "look
books" after a customer scans a piece of clothing, or a technology store
can use interactive kiosks to recommend additional pieces of clothing that are
frequently bought together with certain products.