Is it necessary to keep Your Audience Informed and Updated
Another good reason to update your website with valuable content is to keep current subscribers updated, as well as provide necessary information for new visitors to convert to customers. You could utilize a RSS feed that will update subscribers each time you publish fresh content to the website. By keeping your audience engaged, you develop long-term loyalty, which translates into returning traffic that adds tremendous value to your website.
Likewise, your continually fresh content can provide new visitors with valuable information about your small business and your products or services. If a visitor was led to your site through a search engine link, then you need to convince them that your product is the best choice for them compared to the thousands (or millions!) of other results presented in their search. Give them articles about customer satisfaction. Inform them on the benefits of your product. Help them understand why they need your product. The more information a potential customer can access, the more likely he or she will be able to make an informed decision to purchase.
Regularly updating your website with fresh content will not only garner appreciation and loyalty from your visitors, but will put you in good standings with the powerful Google.
If a visitor finds your site and begins reading through your content and finds it is outdated, do you think they will stay or go? What would you do? I certainly would not order anything from someone who had an article from 2011 on their main page. I want to know the business is active, alive, worthy.